My story
Over the past two decades I've helped startups, scale-ups and enterprise organisations improve digital products - specifically web apps & platforms - across finance, insurance, SaaS, payments, government and health care.
Following the acquisition of my UX agency, Bapple, in 2023, I chose to focus on what I enjoy most: partnering with product teams to uncover customer insights, define success metrics, and craft better digital experiences.
How I work
I help product teams find the right problem, then design the answer.
I work best within collaborative cross-functional teams, partnering closely with Product Managers, Engineering and Senior stakeholders to align customer needs with clear business goals.
I believe the best products come from strong insights, quality branding, fast experimentation and continuous iteration. My role is to bring clarity to complexity and help teams make confident product decisions end-to-end.
I combine leadership, commercial maturity, deep research and hands-on product design & UI craft to solve complex problems that enable a product to ship and iterate quickly.
Capabilities & services
Research & Discovery
Discovery & workshops
Research & analytics
Success metrics
Usability testing
Collaboration
Product strategy
Roadmap prioritisation
Design leadership
Partnering & triads
Product Design
Wires + prototyping
Design systems
Complex customer journeys
Accessibility
Outside work
Away from the screen you'll usually find me surfing, climbing, or spending time with family.
Staying active and creative helps keep my thinking fresh and reminds me that good design starts with understanding and connecting with people.
How long does a typical UX engagement take?
How do we know UX improvements will actually deliver business value?
What will we actually get at the end of a UX engagement?
What types of businesses do you usually work with?
