My story
Over the past two decades I've helped startups, scale-ups and enterprise organisations improve digital products across finance, insurance, SaaS, government and health.
Following the acquisition of my UX agency, Bapple, in 2023, I chose to focus on what I enjoy most: partnering with product teams to uncover customer insights, solve meaningful problems and craft better digital experiences.
How I work
I work best within collaborative cross-functional teams, partnering closely with Product Managers, Engineering and Senior stakeholders to align customer needs with business goals.
I believe the best products come from research, strong branding, experimentation and continuous iteration, not assumptions. My role is to bring clarity to complexity and help teams make confident product decisions.
I combine leadership, systems thinking, quality research and hands-on product & UI design craft to solve complex problems at scale.
Capabilities & services
Research & Discovery
Discovery workshops
Research & analytics
Usability testing
Collaboration
Product strategy
Roadmap prioritisation
Design leadership
Partnering & triads
Product Design
Wires + prototyping
Design systems
Complex customer journeys
Accessibility
Outside work
Away from the screen you'll usually find me surfing, climbing, or spending time with family.
Staying active and creative helps keep my thinking fresh and reminds me that good design starts with understanding and connecting with people.
How long does a typical UX engagement take?
How do we know UX improvements will actually deliver business value?
What will we actually get at the end of a UX engagement?
What types of businesses do you usually work with?
