Healthslips

project overview

Healthslips is a new-to-market health insurance comparison calculator and marketing website. They needed to scale-up their offering and apply UX best practices, WCAG accessibility standards along with improving and consolidating their vast, and quickly aging design system in Figma.

project type

UX Research & Design
App Calculator

year

2025

role

UX & UI Lead

client

Healthslips

The Problems & Opportunities —

Low end WCAG accessibility standards, upgrading to AA (still rolling out)
Dev led MVP prototype, required UI standards & implementation
7x User testing sessions, 1-on-1
Design system optimisation
Dated IA navigation

Healthslips calculator website Before the UX design & UI audit

Healthslips calculator website After the UX design & UI audit

Deliverables —

Competitor landscape & heuristic evaluation
Prioritisation of insights & changes with stakeholders
New navigation and filters bar for dev-led calculator 2.0
Calculator usability testing & interviews
1. 7x 1-on-1 usability tests interviews
2. Insight synthesis and prioritisation from interview data
3. Applying changes to design from insights
4. Briefing developers on UX / UI changes
Mega menu strategy for website, design, prototype & development handover.
Homepage & content marketing website design optimisations
Variable-based design system creation and management for both the website and the calculator

Healthslips MVP calculator website Before the UX design & UI audit

Results —

Overhauled the UX & UI of the dev led MVP product
Accessibility - WCAG 2.0 standards improved (work in progress)
Applied a Design system, rules & components
Improved many MVP launch UX journeys & tools from testing insights
1. Navigation
2. Policy modify 'Extras Consolidation' feature
3. Filters bar overhaul
4. Save & email feature
5. Existing policy compare
Soft launch ready calculator