I'm a Product Designer, UX leader and former agency founder with over 20 years’ experience across digital product, customer experience and design strategy. After scaling a UX agency through to acquisition, I now help product teams to transform complex user journeys into elegant, intuitive digital experiences.
I'm a Product Designer, UX leader and former agency founder with over 20 years’ experience across digital product, customer experience and design strategy. After scaling a UX agency through to acquisition, I now help product teams to transform complex user journeys into elegant, intuitive digital experiences.
I value open discussion, constructive challenge and continuous learning. The best work I've been part of has come from teams that are curious, generous with ideas and willing to test assumptions rather than defend them.
I value open discussion, constructive challenge and continuous learning. The best work I've been part of has come from teams that are curious, generous with ideas and willing to test assumptions rather than defend them.
I still enjoy being close to the work, from the research, the thinking and the design craft. I’m equally adept at stepping back when needed, setting direction, delegating clearly and helping others do great work.
I still enjoy being close to the work, from the research, the thinking and the design craft. I’m equally adept at stepping back when needed, setting direction, delegating clearly and helping others do great work.
services
01 Research & Discovery
Stakeholder workshops
User interviews
JTBD & Personas
Journey mapping
Usability testing
AI workflows
Analytics (MS Clarity, Hotjar, Looker etc)
UX audits
Competitor research
Sitemapping
02 Collaboration
Product strategy
Roadmapping & prioritisation
Agile delivery
Product, design & engineering partnership
Design leadership & mentoring
03 Product Design & UI
Wireframing, wireflows
Information architecture
UI Design & components
Interaction design
Design systems
Prototyping: AI augmented & rapid
Accessibility WCAG
04 Optimisation
Product experiments
Rapid iteration
AI-assisted Research
history
You Exist UX
UX & Product Lead, Sole Director
Working with scale-ups and start-ups to optimise their digital experiences through data led decision making.
2023 - now
You Exist UX
UX & Product Lead, Sole Director
2023 - now
Bapple UX
Founding Designer & Sole Director
Founded Bapple UX Agency and grew the company and team to 15 people, with it being acquired by webqem in 2023.
2005 - 2023
Bapple UX
Founding Designer & Sole Director
2005 - 2023
@www (Dubz)
Senior Web Designer - Contract
Leading design direction of concepts through to finished website products.
2002 - 2005
@www (Dubz)
Senior Web Designer - Contract
2002 - 2005
@www (Dubz)
Senior Web Designer - Contract
Leading design direction of concepts through to finished website products.
2002 - 2005
Body Online
Web Designer - Contract
Managing the company website and interactive flash design elements.
2001 - 2002
Body Online
Web Designer - Contract
2001 - 2002
Body Online
Web Designer - Contract
Managing the company website and interactive flash design elements.
2001 - 2002
More detail — LinkedIn
testimonials
#1
James McNess, CEO, Code And Visual — "We’ve worked with Pete for over 20 years, and there’s a reason we keep collaborating. He has a great way of cutting through the noise and focusing on what actually matters, grounding everything in real user needs and business goals. We’ve brought Pete in on a number of projects to provide UX oversight, run workshops, and help draw out the right insights from stakeholders. He’s especially valuable on custom work where things aren’t always straightforward. Pete's always easy to work with, fits in quickly with the team, and can take the lead when needed. He’s also very thorough in how he plans and scopes things, which gives everyone confidence in the process."
James McNess, CEO, Code And Visual — "We’ve worked with Pete for over 20 years, and there’s a reason we keep collaborating. He has a great way of cutting through the noise and focusing on what actually matters, grounding everything in real user needs and business goals. We’ve brought Pete in on a number of projects to provide UX oversight, run workshops, and help draw out the right insights from stakeholders. He’s especially valuable on custom work where things aren’t always straightforward. Pete's always easy to work with, fits in quickly with the team, and can take the lead when needed. He’s also very thorough in how he plans and scopes things, which gives everyone confidence in the process."
James McNess, CEO, Code And Visual — "We’ve worked with Pete for over 20 years, and there’s a reason we keep collaborating. He has a great way of cutting through the noise and focusing on what actually matters, grounding everything in real user needs and business goals. We’ve brought Pete in on a number of projects to provide UX oversight, run workshops, and help draw out the right insights from stakeholders. He’s especially valuable on custom work where things aren’t always straightforward. Pete's always easy to work with, fits in quickly with the team, and can take the lead when needed. He’s also very thorough in how he plans and scopes things, which gives everyone confidence in the process."
#2
Sophie Bartho, COO, Healthslips — "I have worked with Peter since 2023 and he has helped transform our attitude and approach to UX, and uplift our UI. Peter has helped document and align our brands in Figma ensuring speed and ease when ideating and implementing. Peter has led many major projects involving user experience ideation, testing, fine tuning and deploying. His documentation and methodology has proven very helpful. Peter is super chilled which is helpful when working in a high paced, agile way with a remote team. Peter has been infinitely patient and flexible while we manage multiple projects and commercial objectives. "
Sophie Bartho, COO, Healthslips — "I have worked with Peter since 2023 and he has helped transform our attitude and approach to UX, and uplift our UI. Peter has helped document and align our brands in Figma ensuring speed and ease when ideating and implementing. Peter has led many major projects involving user experience ideation, testing, fine tuning and deploying. His documentation and methodology has proven very helpful. Peter is super chilled which is helpful when working in a high paced, agile way with a remote team. Peter has been infinitely patient and flexible while we manage multiple projects and commercial objectives. "
Sophie Bartho, COO, Healthslips — "I have worked with Peter since 2023 and he has helped transform our attitude and approach to UX, and uplift our UI. Peter has helped document and align our brands in Figma ensuring speed and ease when ideating and implementing. Peter has led many major projects involving user experience ideation, testing, fine tuning and deploying. His documentation and methodology has proven very helpful. Peter is super chilled which is helpful when working in a high paced, agile way with a remote team. Peter has been infinitely patient and flexible while we manage multiple projects and commercial objectives. "
