"We’ve worked with Pete for over 20 years, and there’s a reason we keep collaborating. He has a great way of cutting through the noise and focusing on what actually matters, grounding everything in real user needs and business goals. We’ve brought Pete in on a number of projects to provide UX oversight, run workshops, and help draw out the right insights from stakeholders. He’s especially valuable on custom work where things aren’t always straightforward. Pete's always easy to work with, fits in quickly with the team, and can take the lead when needed. He’s also very thorough in how he plans and scopes things, which gives everyone confidence in the process." — James McNess, Code And Visual