Canopy Clinical Research
project overview
Walski Clinical Research was rebranding (to Canopy Clinical Research) and had 4 legacy clinical research websites that needed to be combined to ensure scalability, usability, and brand consistency. Focusing on increasing participant engagement, lead quality, and conversions.
project type
UX Research & Strategy
4x Websites
year
2025
role
Lead UX & Research
client
Canopy Clinical Research (Walski)
via Code And Visual
The Problems & Opportunities —
Unify 4x Websites
A new IA ‘Information Architecture’ for unified navigation, card sorting workshop
Focus on serving study participants then sponsors, and healthcare professionals.
Focus on increasing participant engagement, lead quality, and conversions.
Strengthen Branding: Showcase Walski's unique value proposition, including participant safety, local expertise, and recruitment capabilities.
SEO and Performance: Improve organic traffic, content accessibility, and website management efficiency.
Deliverables —
Discovery Workshop & Measures of Success
1-on-1 User interviews with study participants
Create 1 Validated Persona & 2 Proto personas
Value proposition workshop & canvas for 3 user types
3x User journeys
User value propositions for Personas
Analytics Data review and insight synthesis
3x Competitor website analysis and insights
2x Heuristic evaluations for local sites
Sitemap from IA workshop
Results —
Identified points of value & difference to stand out in the crowded market
Identified key data benchmarks and best performing pages, channels and features
Many opportunities & key user needs for features identified from user journeys
Full Sitemap & IA content flow for design, content & marketing teams to follow
